Zamel's

Elevating Online Retail for a Leading Jewellery Brand

Zamel's collaborated with Decode Studio to revamp their e-commerce platform, aiming to enhance user experience and boost online sales.

The Brief

Zamel's, a prominent jewellery retailer, sought to modernise their online presence to better serve their customers and increase digital revenue. Their objectives included:

Developing a user-friendly e-commerce website that reflects Zamel's brand identity.
Implementing a responsive design to ensure seamless shopping experiences across devices.
Integrating secure payment gateways and optimising the checkout process to reduce cart abandonment.
Enhancing product display features to showcase jewellery collections effectively.

The outcome

The partnership resulted in a revitalised e-commerce platform that significantly improved user experience and online sales. Zamel's reported increased customer engagement, higher conversion rates, and positive feedback from users, solidifying their position in the digital marketplace.

Discovery & Strategy

Decode Studio conducted in-depth consultations with Zamel's stakeholders to understand their brand values, target audience, and operational needs. This collaborative approach informed the strategic plan for the website overhaul.

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UX/UI Design

The design team crafted an elegant and intuitive interface, emphasising high-quality visuals and straightforward navigation. The responsive design ensured optimal performance on desktops, tablets, and smartphones, catering to a diverse customer base.

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Development

Utilising a robust e-commerce platform, Decode Studio developed a scalable and secure website. Features such as advanced product filtering, customer reviews, and personalised recommendations were implemented to enhance user engagement and satisfaction.

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Systems Integrations

The new website was integrated with Zamel's inventory management system, ensuring real-time stock updates and efficient order processing. Secure payment gateways were incorporated to provide customers with a variety of payment options, enhancing convenience and trust.

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Support & Maintenance

Post-launch, Decode Studio provided ongoing support and maintenance, including regular updates, performance monitoring, and security enhancements, ensuring the website's continued reliability and effectiveness.

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Services provided to Mazzucchelli's

We provide ongoing strategy, support & maintenance and development services for Mazzucchellis

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Discovery & Strategy

UX/ UI Design

What Zamel's has to say about Decode?

“Decode Studio's expertise in e-commerce development has transformed our online business. Their attention to detail and understanding of our brand have resulted in a website that truly resonates with our customers. We've seen remarkable growth in our online sales and customer satisfaction.”

Abhishek Arora

General Manager eCommerce & Digital | The Jewellery Group