Mazzucchelli's

Shopify Plus eCommerce Website

Mazzucchelli’s partnered with Decode Studio for a critical digital transformation and migration to Shopify Plus.

The Brief

Mazzucchelli’s required a fully revamped, user-friendly e-commerce platform with enhanced conversion rate optimisation to sustain and grow their business online.

Their objectives included migrating to Shopify Plus for improved scalability and ease of management, implementing targeted digital marketing initiatives, seamless integration with existing operational systems, and establishing robust ongoing technical support to maximise revenue and efficiency.

The outcome

Decode Studio successfully transitioned Mazzucchelli’s to Shopify Plus, significantly improving their e-commerce capabilities and optimising their conversion rates.

Strategic enhancements led to increased customer engagement, higher online sales, and substantial revenue growth, solidifying long-term resilience and competitive strength.

We provide ongoing strategy, support & maintenance and development services for Mazzucchellis

Discovery & Strategy

We conducted stakeholder workshops and a comprehensive audit of Mazzucchelli’s digital ecosystem to align business goals with a robust e-commerce strategy. This phase ensured a user-centric approach supported by data-driven decision-making.

UX/UI Design

Our design team delivered a visually engaging, conversion-optimised user interface that reflects the premium brand experience Mazzucchelli’s is known for. Mobile-first and accessibility best practices were baked into every design decision.

Development

Built on Shopify Plus, the new platform was tailored for scalability and performance. Custom features were developed to improve user experience and facilitate a smooth path to purchase.

Systems Integrations

We integrated Shopify Plus with Mazzucchelli’s existing ERP and inventory systems, ensuring real-time data synchronisation and a seamless operational workflow across sales channels.

Support & Maintenance

Ongoing support includes performance monitoring, feature enhancements, and technical maintenance to ensure site stability and continued growth.

What Mazzucchelli's has to say about decode?

Working with Decode Studio has been a game-changer for our digital operations. Their strategic approach to our Shopify Plus migration and focus on conversion optimisation delivered real, measurable results. The team was proactive, professional, and committed to our success at every stage. We’ve seen a significant lift in online sales and customer engagement since launch.
Abhishek Arora
General Manager eCommerce & Digital | The Jewellery Group